Marketing Data Analyst

**Company Description: Sage is a global academic content solutions provider of books, journals, and library resources with a growing range of technologies to enable discovery, access, and engagement. Believing that research and education are critical in shaping society, 24-year-old Sara Miller McCune founded Sage in 1965. Today, we are controlled by a group of trustees charged with maintaining our independence and mission indefinitely.** **www.sagepub.com** **Role Description: The Marketing Data Analyst is responsible for analyzing marketing data to support data-driven decision-making, measure the impact of marketing activity, uncover trends, and provide actionable insights to inform marketing strategy. The role will also be accountable for marketing data governance, including DPDP compliance, end-to-end management of data partner, and building a compliant customer data acquisition strategy for South Asia. This position is based in Sage India.** **KEY ACCOUNTABILITIES** **Data-Driven Insights & Strategy** - **Partner with marketing, product, and sales teams to understand business objectives and convert them into analytical requirements.** - **Measure and evaluate marketing campaign effectiveness, impact, and ROI across channels.** - **Analyze customer and campaign data to identify trends, risks, and opportunities.** - **Translate data insights into clear, actionable recommendations through dashboards and reports.** **Customer Data Acquisition Strategy** - **Envisage, build, and execute the customer data acquisition strategy for South Asia to systematically grow the marketing database.** - **Define data sourcing approaches, acquisition channels, and targeting strategies to enhance marketing reach and effectiveness.** - **Ensure customer data acquisition activities adhere strictly to regulatory and data privacy frameworks, including DPDP.** - **Continuously optimize acquisition strategies to improve data quality, relevance, and usability for marketing activation.** **Data Harvest Agency Management** - **Manage the appointed data harvest agency end-to-end, including payment processing, scope definition, and ongoing engagement.** - **Own agency deliverables, timelines, quality standards, and performance tracking.** - **Ensure agency processes, sourcing methods, and outputs comply with regulatory, privacy, and internal governance standards.** - **Serve as the primary point of contact for issue resolution, reviews, and continuous improvement with the agency.** **DPDP Governance & Data Compliance** - **Lead execution of DPDP governance across all marketing data practices.** - **Ensure marketing data collection, storage, consent management, and usage comply with DPDP and applicable data protection regulations.** - **Collaborate with Legal, IT, and Compliance teams to implement, maintain, and audit data governance frameworks.** - **Maintain documentation, controls, and monitoring mechanisms for ongoing compliance.** - **Data Management / Operations** - **Manage marketing data infrastructure, CRM system, and marketing automation platforms.** - **Build, validate, and maintain marketing lists for compliant campaign execution.** - **Manage data vendors and tools to ensure data accuracy, integrity, security, and availability.** - **Support integration of customer data across platforms for reporting and activation.** **Continuous Improvement** - **Stay current with evolving marketing analytics practices, data technologies, and privacy regulations.** - **Recommend improvements to data processes, tools, and governance models.** - **Contribute to building a strong data-driven and compliance-aware culture within Marketing.** **SKILLS, QUALIFICATIONS & EXPERIENCE** - **3-4 years of experience in marketing analytics, customer data management, or data-driven marketing roles** - **Demonstrated experience managing external agencies or data vendors end-to-end.** - **Strong proficiency in SQL, Excel, Python, or R for data analysis.** - **Experience with BI and data visualization tools such as Tableau or Power BI.** - **Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, Zoho, HubSpot, JIRA, Selligent).** - **Strong understanding of customer data acquisition, list building, segmentation, and activation.** - **Working knowledge of data privacy and governance frameworks; DPDP experience preferred.** - **Strong analytical, communication, stakeholder management, and problem-solving skills.**