Associate Manager - Front End Sales

1. Job Purpose To drive the growth of the Bed & Bath home linen  business in Delhi NCR by strengthening the distribution network, driving secondary sales through appointed distributors, developing relationships with retailers and furnishing dealers, and expanding market penetration. The role will be responsible for establishing a strong market presence for Arvind’s Home Linen products and achieving assigned sales and business development targets. 2. Key Responsibilities A. Sales & Business Development Drive primary and secondary sales of Bed & Bath products across the assigned territory. Achieve monthly, quarterly, and annual sales targets for the Delhi NCR market. Develop new business opportunities and expand the customer base across relevant sales channels. Identify potential retailers, furnishing dealers, home décor outlets, and institutional customers. Implement sales strategies and promotional activities to increase product visibility and market share. B. Distributor Management Support the appointment, onboarding, and development of distributors in Delhi NCR. Ensure effective distributor management to achieve sales targets and improve market coverage. Drive secondary sales through regular engagement with distributors and their retail networks. Monitor distributor inventory, stock availability, order fulfilment, and product assortment. Review distributor performance periodically and take corrective actions to address sales gaps. C. Market Development & Relationship Management Build and maintain strong relationships with furnishing dealers, retailers, distributors, and other channel partners. Leverage existing industry relationships to develop new accounts and strengthen business opportunities. Conduct regular market visits to understand customer requirements, competitor activities, pricing, and emerging market trends. Identify new market segments and opportunities for expanding the Bed & Bath product portfolio. Ensure effective product placement, visibility, and availability at retail outlets. D. Sales Planning & Execution Prepare territory-wise sales plans and customer coverage plans aligned with business objectives. Track sales performance against targets and implement action plans to address shortfalls. Coordinate with internal teams for order processing, product availability, dispatches, and customer service. Support the execution of product launches, trade schemes, and promotional campaigns. Ensure timely collection of market feedback and communicate customer expectations to the relevant internal teams. E. Reporting & Business Review Maintain regular records of primary and secondary sales, distributor performance, market coverage, and customer development. Submit periodic sales reports, market intelligence, and competitor updates to the reporting manager. Monitor receivables and coordinate with distributors and internal teams for timely collections. Participate in periodic business reviews and recommend actions to improve sales, distribution, and profitability. Department: Home Furnishing